Product Management

Descripción

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Product Manahement doesn't just take you through the steps required to develop and sell product or serivice-it employs a hands-on aproach that gives you direct insight into how product management works in diverse markets. Other strengths that make Product Management the best book its kind include:

-A decision-making approach that consepts and strategy, allowing you to see how the product manager's role changes with different markets.
-Internet examples that take into account the impact of computer tecchnology and the Internet on product management.
- First-rate authorship: Donald Lehmann and Russell Winer are two of the top educators and researchers in the marketing discipline.
-Sound pedagogical support that includes opening vignettes, an end-of-chapter review section, and a pair of running examples.