Fighting Churn With Data The Science And Strategy Of

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The beating heart of any product or service business is returning clients. Dont let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data youll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.Summary The beating heart of any product or service business is returning clients. Dont let your hard-won customers vanish, taking their money with them. InFighting Churn with Data youll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.Purchase of the print book includes a free in PDF, , and ePub formats from Manning Publications.About the technology Keeping customers active and engaged is essential for any business that relies on recurring revenue and repeat sales. Customer turnover-or “churn”-is costly, frustrating, and preventable. By applying the techniques in this book, you can identify the warning signs of churn and learn to catch customers before they leave.About thFighting Churn with Data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data. By following Zuora Chief Data Scientist Carl Gold’s methods, you’ll reap the benefits of high customer retention. Whats inside Calculating churn metrics Identifying user behavior that predicts churn Using churn reduction tactics with customer segmentation Applying churn analysis techniques to other business areas Using AI for accurate churn forecastingAbout the reader For readers with basic data analysis skills, including Python and SQL. About the authorCarl Gold (PhD) is the Chief Data Scientist at Zuora, Inc., the industry-leading subscription management platform.Table of Contents: PART 1 - BUILDING YOUR ARSENAL1 The world of churn2 Measuring churn3 Measuring customers4 Observing renewal and churnPART 2 - WAGING THE WAR5 Understanding churn and behavior with metrics6 Relationships between customer behaviors7 Segmenting customers with advanced metricsPART 3 - SPECIAL WEAPONS AND TACTICS8 Forecasting churn9 Forecast accuracy and machine learning10 Churn demographics and firmographics11 Leading the fight against churn Review This book is a rarity. Lucid,pelling, and even funny. Mandatoryreading for anyone running a subscription-based business. Buy acopy for your boss.--From the Foreword by Tien Tzuo, Founder and CEO of Zuora, Inc.A must-have weapon. . . . Thisprehensive guide provides deep insights on churn analysis with step-by-step examples.--Kelum Prabath Senanayake, EchoworxA great exploration of churn, richly packed with theory and great code samples.--George Thomas, Manhattan AssociatesChurns out almost everything related to churn. Packed with lucidlanguage, detailed explanations, and scrutiny of a real-life casestudy.--Prabhuti Prakash, Synechro About the Author Carl Gold is the Chief Data Scientist at Zuora, Inc, aprehensive subscription management platform and newly public Silicon Valley unicorn. Zuora is widely recognized in a leader in all things pertaining to subscription and recurring revenue, with 1,000 customers across a range of industries worldwide. Carl joined Zuora in 2015 and created the predictive analytics system for Zuoras subscriber analysis product, Zuora Insight