Influence, New And Expanded: The Psychology Of Persuasion (l

Descripción

PRODUCTO:

Nombre: Influence, New and Expanded: The Psychology of Persuasion (Libro en Inglés)
Marca: Harper

DESCRIPCIÓN:

Críticas Robert Cialdini has done the impossible: he has improved a masterpiece. The new version of Influence is a marvelously rich and engaging account of the subtle power that people exert on each other. -- Daniel Kahneman, Nobel Prize laureate and author of Thinking, Fast and Slow and NoiseIf there is only one book youll ever read, if there is only one expert whose advice youll trust, it should be this book and this author, Robert Cialdini. -- Angela Duckworth, author of Grit and founder and CEO of Character LabThis is the most important book ever written about the science of persuasion, and it just keeps getting better. I cant imagine a more fascinating, more practical read. -- Adam Grant, New York Times bestselling author of Think Again and Originals and host of the TED podcast WorkLife"Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book Influence. Your knowledge base is simply incomplete without it." -- Chris Voss, author of the Wall Street Journal bestseller Never Split the DifferenceInfluence is now even more practical and powerful. The new principle of unity alone is a game changer. Bravo! -- BJ Fogg, Ph.D., founder of Stanfords Behavior Design LabThe clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so. -- Guy Kawasaki, chief evangelist of Canva and creator of the Remarkable People podcast"In this update of his classic book, the world's most practical social psychologist shares his wisdom and reveals his charm. There's dynamite here. Please use what you learn with care!" -- Richard Thaler, Nobel Prize laureate and author of Nudge and MisbehavingIf you could read just one book on how to be more effective in business and life, Id pick Influence. Its a tour de force that Cialdini has somehow made more marvelous. -- Katy Milkman, professor at the Wharton School, host of the Choiceology podcast, and author of How to ChangeA phenomenal book! Whether you seek to boost sales, strike a better deal, or improve your relationships, Influence offers scienti?cally tested principles that can change your life. -- Daniel L. Shapiro, Ph.D., founder and director of the Harvard International Negotiation Program and author of Negotiating the NonnegotiableInfluence richly deserves its status as the de?nitive book on the subject. I learned so much from this revised edition, and so will you. -- Tim Harford, author of The Data Detective (US)/How to Make the World Add Up (UK) The foundational and wildly popular go-to resource for influence and persuasiona renowned international bestseller, with over 5 million copies soldnow revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert CialdiniNew York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasionexplains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you dont have to be a scientist to learn how to use this science.Youll learn Cialdinis Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuaderand just as importantly, youll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.Cialdinis Principles of Persuasion:ReciprocationCommitment and ConsistencySocial Proof Liking AuthorityScarcityUnity, the newest principle for this editionUnderstanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr.

CARACTERÍSTICAS PRINCIPALES:

-Idioma: Inglés
-Autor: Cialdini PhD, Robert B
-Editorial: Harper
-N° Paginas: 592
-Tipo de pasta: Pasta dura
-Envío: Desde EE.UU.

MÁS DETALLES:

Tiempo de entrega: 10 días
Peso del paquete: 1 kg
Medidas: 5 cm x 22 cm x 27 cm cm
Material: Papel
Modelo: 9780062937650
Meses de garantía: 1
Garantía: Por defectos de fabricación
Condición: Nuevo
Color: Multicolor
Nombre de color: Multicolor
ASIN: 0062937650
País de producción: United States
Encuadernado: Pasta dura
Editorial: Harper
Titulo del libro: Influence, New and Expanded: The Psychology of Persuasion (Libro en Inglés)
Autor: Cialdini PhD, Robert B
Fecha de publicación: 2021
Idioma: Inglés
Número de páginas: 592
ISBN-13: 9780062937650
Edad mínima sugerida: 6
Contenido del paquete: 1 pieza
SKU: 9780062937650