Playing To Win: How Strategy Really Works - (libro En Inglés

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PRODUCTO:

Nombre: Playing to Win: How Strategy Really Works - (Libro en Inglés)
Marca: Harvard

DESCRIPCIÓN:

Are you just playingor playing to win?Strategy is not complex. But it is hard. Its hard because it forces people and organizations to make specific choices about their futuresomething that doesnt happen in most companies.Now two of todays best-known business thinkers get to the heart of strategyexplaining what its for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&Gs sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: What is our winning aspiration? Where will we play? How will we win? What capabilities must we have in place to win? What management systems are required to support our choices?The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approachand then making the right choices to support itmakes the difference between just playing the game and actually winning. Críticas One of the best books on Strategy is Roger Martin and A. G. Lafley's Playing to Win: How Strategy Really Works. TIME magazineWinner Thinkers50 Best Book Award 2012 and 2013. Thinkers50 (thinkers50.com)Playing to Win is a rare tale from the front lines of business and from two of its smartest minds. Washington Post[Playing to Win]: How Strategy Really Works may be the best business and strategy book Ive read since Michael Porter. There is plenty of practical advice, including the fact that business people often confuse a vision for a strategy. Instead, the authors claim winning through distinctive choices is the always-and-forever job of every strategist. Jonathan Becher, SAP via Forbes.comLafley and Martin have artfully combined two virtues that don't often mix: rigor and brevity. Winning strategy doesn't come from inspirational happy-talk; it comes from deeply substantive hard thinking, and they tell us how it's done, with many examples. The book is short, crisp, a pleasure to read. FortuneI doubt there are two more intelligent business minds out there than Lafley and Martin. Playing to Win meets the high expectations raised by those two names, and is the best business book Ive read so far this year. Jack Covert, 800 CEO READclear and effective WSJ.com (Wall Street Journal) Read their book. They, in turn, are sure to inspire you. Forbes.com"I hate CEO books...[but]...this book totally rocks. It's a beautiful manual...a triumph. Tom Keene, Bloomberg TVThis is a fascinating tale, featuring a cast of familiar brands, including Pampers, Tide and Olay, each of which went through a transformation under Mr. Lafleys eye. The Economistthis new offering by former Procter & Gamble CEO Lafley (coauthor of The Game-Changer) and Martin (dean of the Rotman School of Management and author of Fixing the Game) is a clear standout...This collection of insights and captivating examples about strategy is a must-read for leaders at any level in the for-profit or not-for-profit world. Publishers WeeklyStrategy lessons, 101... a manual for strategy practitioners. Financial TimesThe many stories from one of the biggest

CARACTERÍSTICAS PRINCIPALES:

-Idioma: Inglés
-Autor: Lafley, A.G.
-Editorial: Harvard
-N° Paginas: 272
-Tipo de pasta: Pasta dura
-Envío: Desde EE.UU.

MÁS DETALLES:

Tiempo de entrega: 10 días
Peso del paquete: 1 kg
Medidas: 5 cm x 22 cm x 27 cm cm
Material: Papel
Modelo: 9781422187395
Meses de garantía: 1
Garantía: Por defectos de fabricación
Condición: Nuevo
Color: Multicolor
Nombre de color: Multicolor
ASIN: 142218739X
País de producción: United States
Encuadernado: Pasta dura
Editorial: Harvard
Titulo del libro: Playing to Win: How Strategy Really Works - (Libro en Inglés)
Autor: Lafley, A.G.
Fecha de publicación: 2013
Idioma: Inglés
Edición: 1
Número de páginas: 272
ISBN-13: 9781422187395
Edad mínima sugerida: 6
Genero musical: Literatura Universal
Contenido del paquete: 1 pieza
SKU: 9781422187395